Stuart Fogarty

2.4 million viewers and a 35% share of viewing.

edate im a celeb 2026 v3

VOD is Video-on-demand and BVOD is Broadcasters catch up players.

Great analysis here for all stations on who watches and what does well.

It’s a relatively inexpensive TV model and a great boost to linear TV advertising too.

OMD_BVOD_Overview_2026

Top 20 Programmes Jan-August 2026 Adults

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From Irish Times:

With Katie Taylor’s last fight set to take place in Croke Park on Saturday, September 5, RTÉ has unveiled a new advertising package around the much-anticipated event, as she takes on Flora Pili in what the broadcaster is billing as one of the most significant sporting events in Irish history.

The fight will see Taylor attempt to become a three-time undisputed world champion as she brings her professional career to a close.

Taylor’s final appearance is expected to generate significant audience and advertiser interest, bringing to a close a career during which she became one of Ireland’s most successful sportspeople and played a central role in raising the profile of women’s boxing internationally.

As part of its commercial offering for the event, RTÉ has launched a €30,000 AV advertising package spanning RTÉ2 and RTÉ Player.

The package includes one 30-second television spot in either the pre-fight or post-fight commercial break, together with 100,000 impressions on RTÉ Player. The overall cost is split between €25,000 for television and €5,000 for RTÉ Player.

RTÉ said digital packages will include both live and video-on-demand inventory, although the majority of impressions are expected to be delivered during the live stream.

Premium positioning in-break will incur an additional charge of 30%, while advertisers looking to select a particular television break will pay an additional 20%.

Potential advertisers are being asked to contact RTÉ Media Sales by August 26, with the final booking deadline set for August 28

From MediaPlus

Irish television advertising revenue increased 3% during the first half of the year to €136.5m, figures from TAM Ireland show.

The total accounts for revenue generated for advertising on linear television, product placement, advertising-funded programming and broadcaster catch-up and on demand services (BVOD).

BVOD saw the strongest growth, growing 12% year-on-year, while linear television also saw solid growth of 2%.

With revenue of €69.5m, the first quarter was stronger than Q2 (€66.97m) by approximately €2.5m.

The findings are based on figures supplied by broadcasters RTÉ, Virgin Media, TG4, Channel 4 and Sky Media and compiled for TAM Ireland by Guardian Management Accounting.

During the first quarter, commercial television achieved an average weekly reach of 75% among people aged 15 and over, 67% among adults aged 25-44 and 70.2% among grocery shoppers with children.

From Adworld

RTÉ’s advertising and sponsorship revenues across television, radio, digital platforms and the RTÉ Guide totalled €121.1m last year, according to the broadcaster’s annual report for 2025.

This is broadly unchanged from the €121.3m in 2024.

Advertising and sponsorship accounted for as much as 76% of RTÉ’s total commercial income.

According to the annual report, the broadcaster generated total commercial revenues of €158.6m during the year, up marginally from €158.1m in 2024.

The report shows that television advertising and sponsorship income fell by €3.6m to €81.3m while radio and digital advertising and sponsorship revenues increased by almost 10% to €39.5m from €36.1m. Advertising and sponsorship revenues generated by the RTÉ Guide, meanwhile, remained stable at €300,000.

Other commercial revenues also showed mixed performances. Content, merchandise and related sales declined to €12.9m from €14.3m in 2024 while other income increased to €13m from €10.9m. Network income- largely related to its transmission division and its Saorview platform- remained unchanged at €11.6m.

In its review of trading conditions, RTÉ said the Irish television advertising market remained difficult throughout 2025.

Citing TAM Ireland figures, it noted that total revenue across television and broadcaster video-on-demand services was just under €284m, representing a 3% decline on 2024, although still 2% higher than 2023. RTÉ said the comparison was influenced by an exceptionally strong 2024 that benefited from the Paris Olympic Games and UEFA European Championships.

The broadcaster also pointed to stronger conditions in radio, noting that Radio Centre Ireland reported total industry revenues of €166m during 2025, an increase of 0.9% year on year. Growth was driven by branded content and digital audio as advertisers continued to diversify their use of audio platforms.

Against that backdrop, RTÉ said its commercial performance demonstrated resilience, with growth in radio and digital helping to compensate for softer television advertising revenues.

The improved financial performance also reflected continued cost management and additional in-year savings. RTÉ said its stronger-than-expected EBITDA was supported by solid commercial revenues, lower-than-planned headcount costs and the deferral of certain projects into 2026.